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Objective
Success metrics
Goal | Metric |
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Very active data ecosystem | # of connections between end clients and data provider |
Options for data buyers | # of data providers and data assets |
Largest single location of value creation for data asset owners | # of opportunities. |
streamlined process for data providers | time to full on-boarding. |
Revenue From enterprise clients access the provider network. | $15,000 for end data consumers $75,000 for intermediary |
Assumptions
Target Market - ALL PROVIDERS (engaged data provider)
Active Data Provider: Data providers looking for value creation (revenue) from new or pre-existing data products. These providers have agreed to use the freemium solution in exchange for opportunities. Engaged data providers personas will span from exhaust data providers to some large data providers who are open to third party collaboration. Sweet spot is mid-sized data providers.
Active data providers will be predominately providing decision making data, not ad-tech and CRM data.
Small - Data Providers:
Profile
1-10 employees
<3mm ARR
Single data asset
Limited in-house capabilities
Revenue strapped, so value revenue above all else (will exchange short term cash for long term strategy)
Knoema Strategy
5 out of 10 small providers will fail or fade
Data assets typically are limited in business use cases
Knoema must work with small providers to find the 2 out of 10 winners.
Small providers cannot pay anything. They are revenue strapped. DO NOT BUILD BUSINESS AROUND THEM
Medium - Data Providers:
Profile
5-50 employees
3mm -30mm ARR
Have business model figured out
Single valuable data asset or multiple data assets
Understand productization and selling data
Have in-house capabilities, but lack resources to grow often
Looking for revenue, but also have a strategy
Knoema Strategy
Reduce friction and offer scale
Single data asset providers will require access control & monitoring
Multi data asset providers will look for scaling product information &
Find data value creation success stories in Medium data providers (evangelists)
Offer the scale they do not have with their internal teams.
Large - Data Providers:
Profile
50+ employees
50mm+ ARR (Typically multi-billion dollar businesses)
Maintain full control of their revenue/ sales initiatives
Looking for opportunities that “move the needle”
Worried about cannibalization of sales
Control / access control is very important.
Will not engage with something that looks like another platform.
Knoema Strategy
Use direct data buying and large intermediary opportunities to drive adoption.
Provide open source protocol in V2 for to meet large data provider requirements for control of branding.
Have monitoring and access control early in product life cycle.
Market Definitions
Company Size | Profile | Sell Strategy | Notes | Example Companies |
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Small |
| [Why would the small ones use Knoema?] |
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Medium |
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Large |
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Competitor Profiles
Competitor Name | Offerings | Strengths | Weaknesses | Customers | Pricing |
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Milestones
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Requirement | User Story | Importance | Jira Issue | Notes | |||||||||
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| 2 | Must have email notification | Data provider receives email notification for new public opportunity, new private opportunity shared, new public data request |
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| 3 | Must have monitoring of opportunities | Data provider can monitor basic metrics provided back on from opportunity (Dataset for every opportunity). Example: number of views data provider has received through the Knoema.Com Ecosystem Introduction opportunity.
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| 4 | Must have minimum viable opportunities and data requests | Data providers must login and see 5 standing data opportunties and see 4 data requests. |
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| 5 | Must have neutral branding and provider logo | Data provider can put their logo at the top of the Portal Nav Bar. “Powered By Knoema”. Data provider feels this is their tool for value creation. |
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| 6 | Must collect meaningful information | Provider can provide information to central repository of Company/Product/Asset Info for use in opportunities (Free, open-source protocol) |
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https://docs.google.com/spreadsheets/d/10fdPy9A-IDyC43ZsR2zjzWIS1rNP1FD5TZ8PPnz9QWA/edit?usp=sharing
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User interaction and design
Open Questions
Question | Answer | Date Answered |
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Business Initiative Owner - After Product Build
Business Initiative | Plan | Owner |
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Opportunities | Sales will bring in new enterprise clients which will increase total number of opportunities that are possible CSMs will push enterprise clients to create standing opportunities for how they would like to engage with data provider network. Graham will coordinate and advise on creation of opportunities. Standard layout does exist in google doc shared with enterprise client At end of stealth phase, marketing will starting pushing Knoema data provider network and engagement through opportunities. | @RichardYonkers @Marketing |
Data Request | CSMs will provide Data Request form to enterprise client on either portal homepage (all portal users can submit) or portal admin dashboard shared privately with admins. Graham will triage data request and initiate a data request dashboard in provider.knoema.com portal. All providers are notified. | |
On-boarding data providers | Graham will convert current data provider network to formal network by approaching and email/ personal outreach. New data providers will be invited to join with marketing material provided by marketing. | @Marketing |
Assignment of Opportunities & data requests | Graham will coordinate and organize assignment of opportunities to on-boarded data providers. | |
Monitoring datasets | Knoema content team will push monitoring metrics to an individualized data provider data set. (Data_provider_opportunity_metrics.csv). Dataset will then populate opportunity monitoring dashboards, which are assigned by Graham per data provider |