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Goal | Metric |
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Very active data ecosystem | # of connections between end clients and data provider |
Options for data buyers | # of data providers and data assets |
Largest single location of value creation for data asset owners | # of opportunities. |
streamlined process for data providers | time to full on-boarding. |
Revenue From enterprise clients access the provider network. | $15,000 for end data consumers $75,000 for intermediary |
Assumptions
Target Market - ALL PROVIDERS (engaged data provider)
Active Data Provider: Data providers looking for value creation (revenue) from new or pre-existing data products. These providers have agreed to use the freemium solution in exchange for opportunities. Engaged data providers personas will span from exhaust data providers to some large data providers who are open to third party collaboration. Sweet spot is mid-sized data providers.
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Profile
1-10 employees
<3mm ARR
Single data asset
Limited in-house capabilities
Revenue strapped, so value revenue above all else (will exchange short term cash for long term strategy)
Knoema Strategy
7 5 out of 10 small providers will fail or fade
Data assets typically are limited in business use cases
Knoema must work with small providers to find the 2 out of 10 winners.
Small providers cannot pay anything. They are revenue strapped. DO NOT BUILD BUSINESS AROUND THEM
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Company Size | Profile | Sell Strategy | Notes | Example Companies |
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Small | 1-10 employees <3mm ARR Single data asset Limited in-house capabilities Revenue strapped, so value revenue above all else (will exchange short term cash for long term strategy)
| [Why would the small ones use Knoema?] | Data assets typically are limited in business use cases Small providers cannot pay anything. They are revenue strapped. DO NOT BUILD BUSINESS AROUND THEM
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Medium | 5-50 employees 3mm -30mm ARR Have business model figured out Single valuable data asset or multiple data assets Understand productization and selling data Have in-house capabilities, but lack resources to grow often Looking for revenue, but also have a strategy
| Reduce friction and offer scale Multi data asset providers will look for scaling product information & Find data value creation success stories in Medium data providers (evangelists) Offer the scale they do not have with their internal teams.
| Single data asset providers will require access control & monitoring
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Large | 50+ employees 50mm+ ARR (Typically multi-billion dollar businesses) Maintain full control of their revenue/ sales initiatives Looking for opportunities that “move the needle” Worried about cannibalization of sales Control / access control is very important. Will not engage with something that looks like another platform.
| Use direct data buying and large intermediary opportunities to drive adoption. Provide open source protocol in V2 for to meet large data provider requirements for control of branding. Have monitoring and access control early in product life cycle.
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Competitor Profiles
Competitor Name | Offerings | Strengths | Weaknesses | Customers | Pricing |
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Milestones
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| Requirement | User Story | Importance | Jira Issue | Notes |
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| 1 | | | | | |
| 2 | Must have email notification | Data provider receives email notification for new public opportunity, new private opportunity shared, new public data request | | | |
| 3 | Must have monitoring of opportunities | Data provider can monitor basic metrics provided back on from opportunity (Dataset for every opportunity). Example: number of views data provider has received through the Knoema.Com Ecosystem Introduction opportunity. | | | |
| 4 | Must have minimum viable opportunities and data requests | Data providers must login and see 5 standing data opportunties and see 4 data requests. | | | No Development required |
| 5 | Must have neutral branding and provider logo | Data provider can put their logo at the top of the Portal Nav Bar. “Powered By Knoema”. Data provider feels this is their tool for value creation. | | | |
| 6 | Must collect meaningful information | Provider can provide information to central repository of Company/Product/Asset Info for use in opportunities (Free, open-source protocol) https://docs.google.com/spreadsheets/d/10fdPy9A-IDyC43ZsR2zjzWIS1rNP1FD5TZ8PPnz9QWA/edit?usp=sharing Traditional Metadata Collection (Free, open-source protocol)
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