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There is no “matching” in the traditional sense. Instead, we will need to add a column and map the DUNS numbers provided by D&B in the match logic file to the tickers in the data table (e.g. if Ticker = CUBE, then DUNS number = 788617640).
(Note: For the latest self storage dataset, you will not find data for the following tickers: Pvt, REIT, and UHAL). Big Byte Insights stated that these are not part of D&B’s data subscription.